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Date: 1891
• Collinsville
Canning and
Packing Company is started.
Date: 1907
• Brothers,
Everett W. and
Elgin S. Brooks, take ownership of the company. They operate under the
name of Triumph Catsup and Pickle Company. The "ghost sign" image of
this
company name can still be seen on the brick wall of the old factory.
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Date: 1916
• An advertisement
in the Collinsville
Herald from 1916 shows the company as Brooks Tomato Products
Company
packers of Brooks Brand High Grade Tomato Products and Pure Fruit and
Sugar
Preserves; Factory and General Offices in Collinsville, Illinois. |
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Date: 1919
• The 1919
Collinsville
City Directory lists the Brooks Tomato Products Company with its office
in the Kneedler Building on Main Street in downtown Collinsville.
Everett
W. Brooks, President; Gerhart Suppiger, Secretary.
• It also
lists the home
of Everett as being 1130 West Main Street.
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Date: 1920
• The Brooks
brothers sell
to American Cone and Pretzel Company. The new owners keep the Brooks
brand
name.
Date: 1927
• Gerhart
Schott Suppiger,
long time associate of the Brooks brothers and an officer in the
company,
resigns. He starts his own state-of-the-art food processing plant in
nearby
Belleville, Illinois, appropriately named the G.S. Suppiger Company. |
Date: June
1933
• The G.S.
Suppiger Company
purchases the Collinsville processing plant. This move greatly expands
the operations, and gives G.S. Suppiger ownership of the popular
Brooks
brand name. A wide variety of food products are now produced, including
chili beans, barbecue sauce, soups, hominy, spinach, spaghetti, and the
incredibly popular flagship product: Brooks Tabasco Flavor Catsup.
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• After
aquiring the Brooks
brand name, the roof-top water tank at the Belleville plant is painted
like a big giant can of Brooks beans! |
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Date: 1930s
- 1940s
• The G.S.
Suppiger Company
survives the Great Depression and the World War II years and grows by
leaps
and bounds. Eventually having the general offices in St. Louis, Missouri,
and offices and/or processing facilities in Collinsville and
Belleville,
Illinois; and Converse, Shirley, and Mt. Summit, Indiana; and
representatives
in principle cities throughout the midwest.
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• The Brooks brand name and the
distictive shape of the bottles became very well-known and easily
recognized
throughout the region because of the Suppiger's involvement in the
community
and their great marketing and promotion efforts. (More on this can be
found
on our History
page.) |
Date: mid
1940s
• The "Brooks
Tabasco Flavor
Catsup," as it was named, was extremely popular. So much so that the
McIlhenny
Tabasco Company threatened a lawsuit claiming the term "tabasco" was
their
copyrighted property. Not wanting to fight a costly legal battle, the
Suppigers
changed the name to "Brooks Old Original Tangy
Catsup." |
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